- Customer Retention and Advocacy
Uncover what drives your customers,
and pivot faster to take action
Data analytics will help you determine who is ‘at risk’ and who are your most valuable customers, so you can proactively address client needs and demands.
Customer segmentation
Identify the segments of those markets that are most receptive to what your company offers
Churn reduction
Identify signs of dissatisfaction and identify those customers at the most risk for leaving
Increase customer lifetime value
Identify those customers that are going to spend the most money, in the most consistent way and over the longest period of time.
Customer sentiment
Analytics that gives you a picture of your organisation’s reputation within your key markets and demographics
Benefits
What Business Leaders Say
Data – and by extension they hyper-targeted marketing it allows – powers everything we do.
Jeff Weiner, CEO of LinkedIn
Big data analytics examines large amounts of data to uncover hidden patterns, correlations and other insights. With today’s technology, it’s possible to analyze your data and get answers from it almost immediately.
SAS Insights
Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win.