• Customer Retention and Advocacy

Uncover what drives your customers,
and pivot faster to take action

Data analytics will help you determine who is ‘at risk’ and who are your most valuable customers, so you can proactively address client needs and demands.


Dataraft-customer-segmentationCustomer segmentation

Identify the segments of those markets that are most receptive to what your company offers

Dataraft-churn-reduction Churn reduction

Identify signs of dissatisfaction and identify those customers at the most risk for leaving

Dataraft-increase-customer-lifetime-value Increase customer lifetime value

Identify those customers that are going to spend the most money, in the most consistent way and over the longest period of time.

Dataraft-customer-sentiment Customer sentiment

Analytics that gives you a picture of your organisation’s reputation within your key markets and demographics


What Business Leaders Say


Data – and by extension they hyper-targeted marketing it allows – powers everything we do.

Jeff Weiner, CEO of LinkedIn

Big data analytics examines large amounts of data to uncover hidden patterns, correlations and other insights. With today’s technology, it’s possible to analyze your data and get answers from it almost immediately.

SAS Insights

Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win.

Angela Ahrendts, Senior Vice President of Retail at Apple Inc


Looking to predict your customer
buying beaviour and act with certainty?