- Realise the untapped potential of data
Improve and refine your sales techniques and marketing tactics!
With Dataraft, you’ll gain a deeper understanding of customer data for more insightful decision making and strategy execution.
Successful sales strategies are made up of many key components. One such component that is often overlooked? Data.
Our insightful data analytics helps our clients grow through more effective, refined, and targeted sales and marketing techniques.
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Challenges for marketing
Rapid shift to data-driven marketing
How marketers realise this has evolved dramatically. Modern marketers need to move beyond conventional methods.
Successful marketers must now be customer-centric, data-driven, and equipped with the right tools and technology to connect the dots between different channels and disparate systems.
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Challenges for sales
Too much data and not enough insights
Sales professionals often find themselves in a situation where they are swimming in data but they are unable to find the insights they need.
Critical information is likely already inside your business. You already know:
- How much your customers are spending, and their buying trends
- Financial information to understand your most profitable solutions and valuable clients
- Customer service data to understand which customers are having issues
- Website and social data to understand lead behaviour and flow
- Market information to know which markets are expanding or in decline
How Dataraft helps sales and marketing leaders achieve their best outcomes
A foundation for successful selling is to properly understand the potential that lies within existing customers.
This begins by evaluating the business’ customer base to determine which existing gold mines have the most future potential.
We help you make a business case to prove the value of integrated data and analytics to modern sales and marketing teams.
Our professional services team can deliver the solutions to make this a reality – fast.
No longer are business decisions made on gut-feel or opinion!
At Dataraft, we partner with leading sales and marketing professionals to engage with their executive teams and IT colleagues.
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Helping sales and marketing
Move from gut feel to evidenced based decision making
We help you understand your customers
Your customer data is one of your key assets. We break down data silos and address poor data issues to understand your customers.
Identify and target customer locations
Employing a unique blend of capabilities to overlay multiple location data sets we can identify where customers are located through Geolytics application solution.
Explore algorithmic selling
We work with high performance sales teams to take the guesswork out of generating high quality sales. You can move from selling a broad catalogue to selling exactly what your customer wants!
Improve customer acquisition
Predict which customers are more likely to buy your products and services, what channels are most likely to reach, engage, and resonate with those customers.
Smart, accurate customer segmentation
Identify the segments of those markets that are most receptive to what your company offers.
Reduce churn
Identify signs of dissatisfaction and identify those customers at the most risk for leaving.
Increase customer lifetime value
Identify those customers that are going to spend the most money, in the most consistent way, and over the longest period of time.
Customer sentiment
Analytics can give you a picture of your organisation’s reputation within your key customers and demographics.
GROWTH
Get insight and uncover the best ways
to connect to and engage with these customers.
- Marketing / Customer Analytics
Customer data analytics for Sales and marketing
Marketing Solutions business wanted to grow its profitability by providing greater insights to major customers and be more informed in managing insurance costs.
